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amina khatun329
Apr 23, 2022
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In addition, it remains to be seen whether the China Phone Number List consumer has insight into how his or her price compares to that of the neighbor because he or she does not see that price. Consumers' judgment of how fair price differences are is also determined by the characteristics on which they differentiate. For example, most Dutch people China Phone Number List do not think it fair if the color of the car partly determines the premium for the car insurance. For example, they consider price differences as a result of an auction fairer than differences in price due to China Phone Number List another seller or at a different time. In general, consumers find group differentiation more acceptable than individual differentiation. Consumers also find price China Phone Number List differences more acceptable and fair the more they think they have over the source of the differentiation. Transparency as a solution? A possible solution seems to be more transparency. And often price transparency is required by law. Only that is the price for yourself, the consumer does not know the context or the price China Phone Number List for others. Researchers from Leiden and Utrecht have conducted research into online personalized pricing. An experimental group was given more transparency, the price differentiation was made known with a warning. The transparency/additional information appeared to China Phone Number List have an upward effect on purchase intention, possibly leading to overconsumption. A good illustration of the importance of China Phone Number List testing the framing and effects of transparency obligations: Framing as a result of regulatory intervention may inadvertently appeal to consumers' wishes, desires, and in the process of doing so, increase the likelihood of (over)spending This endorses the conclusions of a 2019 study by China Phone Number List the AFM and its Australian counterpart. We concluded that legally required information to consumers is necessary, but not always enough. Or research by the European China Phone Number List Commission in 2018 showed that explicit transparency helped consumers to recognize personalization only to a limited extent.
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