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sm badsha
Apr 23, 2022
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That's good news, right?Brand activism a UAE Mobile Number Database marketing ploy? You avoid that impression with authenticity 2.7k 2 reactions like bookmark Leander Wolters from MarketResponse Fred Redleg from MarketResponse 2.7k April 4, 2022 at 11:00 5 minutes reading The role of purpose or social impact in business is increasing all the time. According to 70% of C-suite leaders, the company's purpose strategy strongly influences their role, a recent UAE Mobile Number Database study shows . It is therefore not surprising that more and more UAE Mobile Number Database organizations have developed or are working on such a strategy. This development is not only due to the good will of companies, but above all from the growing awareness of consumers. And the growing need for products that give them the UAE Mobile Number Database feeling that they as individuals contribute to a better world or at least to everyone's personal definition of a better world. Brand activism: do you dare to take sides? Suppose UAE Mobile Number Database something happens in the world that affects the values ​​and purpose of your brand. Do you stand up for your ideals as a brand and do you dare to take sides if necessary? Or are you UAE Mobile Number Database as a brand so brave that you start the discussion to initiate social change? Brands like Nike and Patagonia weren't afraid to make their voices heard. They took sides, stood up for their supporters and UAE Mobile Number Database let them hear a strong noise to the outside world. This is brand activism. But should brands get involved with politically charged themes? And what are the ingredients for a UAE Mobile Number Database successful transmission of the message? To gain more insight into the possible effects of taking a stand, MarketResponse has conducted two studies. This blog focuses on one of these studies, into the importance UAE Mobile Number Database of authenticity in taking an activist position. Marketing trick or sincere involvement.
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